About the Broker
Carla Elfeld
Carla Elfeld, CDPE, SFR Broker/Owner
Carla works in the real estate field across PA, NJ, and NY, specializing in distressed property acquisition and market strategies. From 2011 to 2020, she led operations consulting for a Talent Management company in NYC, contributing to a 30% annual growth by implementing strategies that boosted morale, productivity, and teamwork. Carla’s career began in the tech industry, where she worked at two billion-dollar software companies, advancing from Systems Programmer to Account Manager and eventually leading global strategies for delivery, marketing, and sales.
Objective: To liquidate REO properties in the most efficient and profitable manner covering both NJ, PA and NY.
Resources: • NRBA Member in good standing• E&O insurance with over a million in coverage• Full time support staff• Extensive knowledge and experience with REO handling, BPO’s, Cash for Keys, Asset Managers, Evictions, Property Managers, Local inspection officials, etc.• Buyer’s agents available for fast response time to property inquiries
Services: REO Full Range of Services, Residential and Commercial, Valuations, Property Management .
Experience:
Created the infrastructure to support the growth of a NJ real estate brokerage with an emphasis on both REO, short sales and retail transactions. Sold $26 million in Northern and Central NJ at 105% of list price setting new standards of service and performance in a difficult real estate market. Her BPOs on in-house listings are within 5% of final sales price which has earned the firm and “A” rating with Fannie Mae, etc. Carla is also known for closing 5 days early which is unheard of in the REO business. In addition to participating in every MLS in NJ, Carla has a website connected to a back office system which processes offers electronically. Her listing efforts are the reason for repeat clients and agents pursuing her properties. Using “state of the art” technology to support the business she puts together a top-notch BPO team that provides 24 hour turnaround of drive-by BPOs and 48 hour turnaround of interior BPOs. Her correction rate is less than 10 % on 500 BPO’s per month. She has assembled experts in property preservation so that her vacant and processing to listing to sale is typically 15 days or less. This could include trash outs to handing over the keys at closing and everything in between. Carla provides same day occupancy check, negotiates cash for keys, and coordinates reporting of occupancy and commencement of lender’s eviction process for occupied properties. Another service she has started is residential rental property management which is growing significantly with clients contacting her for this service. She has a passion for continual exposure to new and different opportunities and for using the latest management techniques, tools, and technology. She is an innovative problem solver. Carla has a strong work ethic along with a management style for the multi-level relationships in the real estate market from customers to sub-contractor to asset managers Diamond Realty Associates, Inc. is a Woman Owned and Operated Company with well over 20 years in the REO, Short Sale and Loss Mitigation industry. As a major market share holder of the Distressed Property activity in New Jersey we hold a strong reputation for representing our clients with excellent service. We provide the full range of services and personnel to provide those services to include; Property Managers, Property Maintenance, Property Evaluation Specialists, General Contractors, Landscapers, dedicated Accountant and a Strong Team of Agents. Diamond Realty Associates, Inc has serviced many clients with over the last 10 years. Some of the clients include:• HUD• Hudson Homes• Spurs Capital• Bank of America• Freddie Mac• Fannie Mae• American Home Mortgage• Chase• Capital One• Keystone• RMS• LPS• VRM• Selene Financial• Caliber• Chronos Solutions• Plus, many more including asset management servicing companies.