Diamond Realty Associates Inc. (“Diamond Realty,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, contact us, use our services, or interact with our marketing and communications (collectively, the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect information in three main ways: (a) information you provide, (b) information collected automatically, and (c) information from third parties.

A. Information You Provide

You may provide us with:

Contact information: name, email address, phone number, mailing address

Property and transaction details: property address, preferences, budget, financing status, move timelines, and information you share about buying/selling/leasing

Inquiry and communication content: messages sent via forms, email, SMS, phone calls, chat, or social media

Appointment information: showing requests, scheduling details

Business information: if you are a vendor, partner, investor, or professional contact

Identity/verification information (as needed): if required to complete a transaction or comply with legal obligations (e.g., verifying identity for certain processes)

Note: We generally do not request sensitive personal information (such as Social Security numbers) through standard website forms. If needed for a transaction, we will request it through secure, appropriate channels.

B. Information Collected Automatically

When you visit our website, we may automatically collect:

Device and usage data: IP address, browser type, operating system, pages viewed, links clicked, time spent, referring URL

Approximate location: derived from IP address

Cookies and similar technologies: to support functionality, analytics, and marketing (see “Cookies” below)

C. Information From Third Parties

We may receive information from:

MLS/IDX or listing data providers (property listing info and related data)

Business partners and service providers (e.g., scheduling tools, CRM platforms, email/SMS providers)

Advertising platforms (e.g., lead forms or ad engagement metrics)

Public sources (e.g., public records related to properties)

2. How We Use Information

We use information to:

Respond to inquiries and provide requested information

Provide brokerage services (buying, selling, renting, referrals, and related support)

Schedule and manage appointments, consultations, and showings

Communicate with you by phone, email, and/or SMS (including follow-ups and updates you request)

Operate, maintain, and improve our website and Services

Personalize content and property recommendations

Conduct marketing and advertising (where permitted by law and your choices)

Detect, prevent, and address security incidents and fraud

Comply with legal obligations and enforce our terms and policies

3. How We Share Information

We do not sell your personal information in the traditional sense. We may share information in the following situations:

A. Service Providers

We may share information with vendors who help us run our business, such as:

CRM and lead management tools

Website hosting and analytics providers

Email and SMS platforms

Appointment scheduling tools

IT/security providers

These providers are permitted to use information only to perform services for us.

B. Real Estate-Related Sharing (When Necessary)

If you are engaged in a transaction or request assistance, we may share relevant information with:

Agents and brokers (including referral partners)

MLS/IDX providers (for listing visibility, where applicable)

Lenders, title companies, attorneys, inspectors, appraisers, contractors, and transaction coordinators (when needed and as directed by the transaction)

C. Legal, Safety, and Compliance

We may share information when we believe it is necessary to:

Comply with the law, legal process, or lawful requests

Protect rights, safety, and property of Diamond Realty, our clients, or others

Prevent fraud or address security issues

D. Business Transfers

If we are involved in a merger, acquisition, reorganization, or sale of assets, information may be transferred as part of that transaction.

4. Cookies, Analytics, and Advertising

We use cookies and similar technologies to:

Keep the website functioning properly

Understand how visitors use our site (analytics)

Improve user experience

Support marketing and advertising efforts (where applicable)

You can control cookies through your browser settings and, where available, our cookie banner/preferences tool. Disabling cookies may affect site functionality.

5. Communications Preferences (Email & SMS)

Email

You may opt out of marketing emails at any time by using the “unsubscribe” link in the email or contacting us.

SMS/Text Messages

If you provide your phone number, you may receive texts related to your inquiry, showings, service updates, or marketing (depending on your interaction and preferences).

Message and data rates may apply.

You may opt out by replying STOP to any marketing text message (where applicable) or contacting us.

We aim to honor opt-out requests promptly, but you may still receive essential messages related to an active transaction or request you initiated.

6. Data Security

We use reasonable administrative, technical, and physical safeguards to protect information. However, no system is 100% secure. You use our Services at your own risk.

7. Data Retention

We retain personal information for as long as reasonably necessary to:

Provide Services you request

Maintain business records

Comply with legal, tax, regulatory, and professional obligations

Resolve disputes and enforce agreements

Retention periods vary depending on the nature of the information and legal requirements.

8. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it.

9. Your Privacy Rights (State Law Disclosures)

Depending on where you live, you may have rights regarding your personal information, such as:

Request access to the personal information we hold about you

Request correction of inaccurate personal information

Request deletion of certain personal information (subject to exceptions)

Opt out of certain targeted advertising or profiling (where applicable)

To make a request, contact us using the information in the “Contact Us” section below. We may need to verify your identity before responding.

California Notice: If you are a California resident, you may have additional rights under the CCPA/CPRA. We do not knowingly sell personal information. We may share information for cross-context behavioral advertising depending on site tools you use; if applicable, you can opt out through available cookie/ad preference tools or by contacting us.

10. Third-Party Links and Embedded Tools

Our website may include links to third-party websites or tools (e.g., embedded maps, scheduling platforms, social media). Their privacy practices are governed by their own policies, not ours.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last Updated” date. If changes are material, we may provide additional notice as required.

12. Contact Us

If you have questions or requests about this Privacy Policy or your personal information, contact:

Diamond Realty Associates Inc.
Address: 406 Main Street

Suite 2

Metuchen, NJ 08817
Phone: 646 541 1172
Email: carla@diamondnj.com